Earlier this week I facilitated another day workshop for MBL on pitching “Pitch Perfect - How to Prepare & Present Winning Pitches & Tenders” . Delegates represented law and property firms and both marketing/business development professionals as well as fee-earners. While we covered a huge amount of material, there were Read More
I have written books on selling. And I have reviewed many books on selling – including those containing the latest research (see the list below). “Hope is not a strategy” is an old book, which I first read back in 2002, but it contains a lot of good foundation knowledge Read More
This short video (11 minutes) introduces Non-Verbal Communication (NVC) – the basics. (Video script) Hi I’m Kim Tasso There’s scientific evidence that it’s not so much what you say as how you say it. Today we are taking a quick look at Non-Verbal Communication. It’s like a secret language you Read More
This article was written for the delegates at a recent pitching workshop organised by the PM Forum as a summary to supplement the other course materials they received. There were seven pitching themes – specialisation, engagement, research, content, differentiation, project management and virtual presence. 1. Increasing specialisation Many marketing and Read More
This short (10 minute) video takes a look at pitching and shows the client reaction to submissions to a fun make-belief pitch. Five tips are explored: process, research and empathy, relationship, document and presentation and differentiation. Please enjoy perfect pitches – five key points. Video script Hi, I’m Kim Tasso Read More
