Clare Rodway is the founder of Kysen – one of the leading public relations consultancies serving the legal sector. She talks about the impact of digital PR on her own business and on the work of her clients. Further details from: http://www.kysenpr.co.uk/ Q: What has been the impact of digital PR Read More
This case study was prepared for use in the forthcoming Digital PR training course being developed for the Professional Marketing Forum (www.pmforum.co.uk). Natasha Frangos is a partner at haysmacintyre (www.haysmacintyre.com) Chartered Accountants and corporate finance and tax advisers which is based in Holborn and comprises 26 partners and 150 staff. Read More
Nicky Richmond is the joint managing partner and one of four equity partners at West End property law practice Brecher. There are over 30 lawyers and a number of new lateral hires – from City firms and specialist boutiques – are due to join soon. She kindly shared her experiences Read More
Most marketers in the professions understand the value of thought leadership as a tool for positioning a firm, creating new markets and services, driving innovation and, of course, raising profile and generating leads and interest from clients and potential clients. But what I perhaps hadn’t appreciated was how important it Read More
In a recent exercise with the Open University (where I did my MBA many, many years ago) I was asked the questions “What is a blog?” and “Why do people blog?”. They found it such a useful discussion that they asked me to film the main points and the result Read More
