Introducing the marketing planning process into a professional service firm

At the recent “Marketing planning in a nutshell” training workshop http://www.pmforum.co.uk/training.aspx, the focus was on the best way to introduce a marketing planning process into a professional service firm. While many of the larger professional service firms have sophisticated marketing and business development planning processes, some smaller firms are still Read More

By |2018-03-20T13:45:26+00:00March 20, 2018|

Book review: How to become the firm of choice by Robert J Lees and August J Aquila (strategy development)

This book review of "How to become the firm of choice" on strategy development in PSFs appeared in Professional Marketing magazine in the September 2017 edition. This book tells a story. In the form of a case study. It joins a mid-sized (21 partner) law firm on its two year Read More

By |2017-09-04T09:21:54+01:00September 4, 2017|
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