Marketing salaries in professional services

Posted on: September 10, 2014

A couple of months ago there was a bit of a furore about reports that some business development and marketing people at London’s top law firms were being paid as much as £477,000 (even though this turned out to be a combination of the highest base salary awarded (£345,000) combined with the biggest bonus on […]

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10 tips to increase buy-in: Planning to persuade

Posted on: June 20, 2014

At a recent workshop on “How to increase buy-in” (see, the delegates identified the following as the most useful tips and hints to add to their persuasion armoury: Align aims – You may have a clear vision of what you want to achieve and understand the benefits to the firm or the team. But […]

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We’re all change managers in professional services

Posted on: May 19, 2014

At a recent in-house training workshop on “Communication, conflict and negotiation” I explained about different personality, cognitive and relationship styles – and the mind set of fee-earning professionals. We considered how to adapt our approach so that we could create rapport and trust and forge strong relationships with fee-earners. This, in turn, would increase our […]

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Securing your seat at the strategy table

Posted on: December 7, 2011

I wrote a chapter on this topic for Ark Publication’s “Best Practices in Legal Marketing” which was published last month. I start by considering the reasons why there may not appear to be a strategy at a law firm – and why there may be a reluctance for the partners to try and produce one […]

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Professional selling tips

Posted on: September 4, 2010

Talking with some accountants the other day about their recent sales experiences reminded me of a number of tips for more effective professional selling. Continuance or progression? – These are important concepts for those who have contacts that they see on a regular basis but find, rather frustratingly, that they are not going anyway in terms […]

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Original branding by Matt Playford · A site by Fresh01