PSF marketing

Consulting skills 1 – Book review: The Art of Consultancy by Calvert Markham

I am often asked which books I recommend on consulting skills. I’m asked both by people contemplating a freelance consultancy career and increasingly by people who have an internal consultant role supporting a change management programme. Having started in a management consultancy (now Deloitte) in 1987, been an independent consultant Read More

2021-08-18T10:35:48+01:00August 6, 2021|Kim's Blog, Management Skills|

Struggling with segmentation?

This leader article “Struggling with segmentation” was published in the Summer 2021 edition of Professional Marketing Magazine https://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx  which is sent free to members of the Professional Marketing Forum. https://www.pmforum.co.uk/ The Covid pandemic thrust marketers into the limelight. Without the face-to-face interactions that are fundamental to so much marketing and Read More

2021-06-30T17:12:44+01:00June 30, 2021|Kim's Blog, Marketing, Strategy|
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