Psychology

Psychology, neuroscience and client engagement

At the Law South 2015 conference last week, I presented a paper that explored some of the latest developments in psychology, neuroscience and client engagement that might help support people in achieving extraordinary client engagement. I can’t cover all the content on I presented psychology, neuroscience and client engagement, but here Read More

Future Marketing Managers need some Finnish “Sisu” or Japanese “Ganbaru” for success

At the Professional Marketing Forum training session for Future Marketing Managers  last week I talked about the Finnish quality of “Sisu”. Future Marketing Managers need some Finnish “Sisu” or Japanese “Ganbaru” for success. There isn’t a direct translation in English of this special quality which is part of the Finnish Read More

2024-06-07T09:39:47+01:00April 20, 2015|Kim's Blog, Marketing|

Internal relationships – 60 ideas to help marketing professionals forge stronger relationships with lawyers, accountants and surveyors

Internal relationships are important for producing results in any marketing or business development initiative. At a recent “Towards Key Account Management – Helping fee-earners with client relationship management” workshop we conducted a brain writing exercise to gather as many strategies and ideas to help marketing professionals forge stronger relationships with Read More

2018-01-12T11:54:45+00:00April 7, 2015|Kim's Blog, Marketing, Relationship Management|

Psychology and business communication: An introduction to Transactional Analysis (TA)

Psychology offers a lot of tools to improve business communication. Psychology and business communication are frequent themes in my training courses for professionals. As well as topics such as personality, cognitive styles, emotional intelligence and NLP, I provide an introduction to Transactional Analysis in a number of my communication and Read More

2024-07-02T18:50:31+01:00January 9, 2015|Kim's Blog, Management Skills, Relationship Management|
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