Reciprocity Archives - Page 3 of 3

14 pragmatic steps to improved referrer management (London and Manchester 2019)
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14 pragmatic steps to improved referrer management (London and Manchester 2019)

Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Strategy

14 pragmatic steps to improved referrer management (London and Manchester 2019)

I’ve combined the key delegate insights from the two most recent MBL workshops on referrer management (http://www.mblseminars.com/Outline/Developing-More-Work-from-Referrers-_-Intermediaries/5770/) in London and Manchester to provide 14 pragmatic steps to improved referrer management. The sessions had a fascinating and productive blend of views from senior leaders, fee-earners and business development professionals. 1. Analyse Read More

Kim Tasso2019-12-19T12:09:49+00:00December 19, 2019|Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Strategy|

Book review: Reinforcements: How to get people to help you by Heidi Grant
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Book review: Reinforcements: How to get people to help you by Heidi Grant

Kim's Blog, Management Skills, Relationship Management

Book review: Reinforcements: How to get people to help you by Heidi Grant

The original (shorter) review of Reinforcements: How to get people to help you by Heidi Grant was published in the October edition of Professional Marketing magazine http://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx Reinforcement can mean a) enlisting extra help and b) a process to establish a particular behaviour using reward. Cleverly, this short book addresses Read More

Kim Tasso2018-10-03T12:34:31+01:00October 3, 2018|Kim's Blog, Management Skills, Relationship Management|

Referrer management – what do you do when you can’t reciprocate work referrals?
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Referrer management – what do you do when you can’t reciprocate work referrals?

Accountants, Kim's Blog, Lawyers, Property, Relationship Management

Referrer management – what do you do when you can’t reciprocate work referrals?

This year I have delivered a number of training courses – both publicly and in-house – on the topic of referrer and intermediary management for lawyers, accountants and surveyors. Whilst the training focuses on research, strategy, messaging and the importance of relationship building a common question is what do you Read More

Kim Tasso2023-02-09T11:12:50+00:00December 30, 2015|Accountants, Kim's Blog, Lawyers, Property, Relationship Management|