Talking with some accountants the other day about their recent sales experiences reminded me of a number of tips for more effective professional selling. Continuance or progression? - These are important concepts for those who have contacts that they see on a regular basis but find, rather frustratingly, that they are Read More
On 1st July I went along to the lovely riverside offices of Norton Rose in More London to help lead a discussion on the topic of cultivating a culture of relationship management for a group of senior marketers and HR practitioners from legal, property and accountancy firms at the Managing Read More
One of my legal clients produced a helpful update recently on the impact of Data Protection on digital marketing. Some of the key issues covered include: Collecting client data * You can only collect data if you have good reason to do so * Ensure clients are aware that you Read More
Last week I attended CLT’s conference on “Managing and marketing a profitable private client department” where I delivered an hour paper on marketing, drawing in part on the lessons and case studies I had recently gathered to update the marketing chapter for the Law Society’s Probate Practitioners Handbook Knowing that Read More
Whenever I lead or deliver a training session on networking, the issue of how to remember names when networking always comes up (particularly amongst the legal profession). As it did at a webinar earlier this week. So I have blogged this older FAQ on 16 ways to remember names when Read More