Kim TassoKey Account Management KAM – Managing key client meetings
Posted on: July 24, 2017
At a recent training workshop on helping fee-earners with Key Account Management KAM – the delegates requested that I write about how to manage key client meetings. Further details of this course can be found here http://www.pmforum.co.uk/training.aspx What often happens My observation is that at the start of a Key Account Management or Key Client […]
Book review: Managing online reputation – How to protect your company on social media by Charlie Pownall
Posted on: March 23, 2016
I’ve just reviewed this book on “Managing online reputation” for Professional Marketing magazine http://www.pmforum.co.uk/magazine/ It’s a timely book considering the increasing use of social media in professional service firms and the underlying fear that problems in this arena – whether of internal or external origin – could have a catastrophic impact on a hard-earned reputation. […]