This short (12 minute) video runs through some key ideas on Influence – Cialdini’s six principles of the psychology of persuasion. Influence – Cialdini’s six principles of the psychology of persuasion. (Video script) Hi. I’m Kim Tasso. Today we are going to look at the six principles of influence and Read More
It was great to see so many people on the December digital presentation of the popular MBL “Developing more work from referrers and intermediaries” workshop – there were representatives from law, accountancy, insolvency and engineering firms. Here are the highlights from a referrer management workshop. Amongst the aims of the Read More
This 10 minute video looks at why active listening is so important – yet difficult. It provides seven tips to help you improve your active listening skills. Video script Hi I’m Kim Tasso. Today – as you can see from my ears – I’ll be talking about active listening. Read More
The London Committee of the PM Forum hosted an event on 11th November where Ellie Blenkinsop (The Client - Head of Bids at Savills) and Francesca Ayers (The Consultant - Get Serious), shared inspiring and practical insights from their ‘journey’ of transformational change in Savills’ bid processes. They started by Read More
Todays' short (eight minute) video covers some core ideas in business-to-business (B2B) sales. It considers the need to undertake research before approaching a prospective client and how the research continues when you first make contact. The idea is to "be more detective" to learn about your prospect. It then explores Read More
