Segmentation

Managing and marketing a profitable surveyors’ practice – Guiding and rising stars

At the recent Managing and marketing a profitable surveyors’ practice workshop (https://www.mblseminars.com/Outline/Managing-_-Marketing-a-Profitable-Surveyors-Practice/5865/) the following ideas had the most impact on the delegates. There were two themes. The first was the “guiding star of strategy” – the vision of the partners, the business plan and the marketing plan. The second was Read More

2019-03-28T11:09:14+00:00March 28, 2019|Kim's Blog, Management Skills, Marketing, Property, Strategy|

Be more onion, time out from the tsunami and other strategy insights

At the recent “Be more strategic” workshop (organised by Professional Marketing Forum https://www.pmforum.co.uk/training.aspx) the delegates - from law firms, accountancy practices, management consultancies and property partnerships – discussed a range of ideas and tools to be more strategic. Be more onion, time out from the tsunami and other strategy insights Read More

2019-03-25T16:03:40+00:00March 25, 2019|Kim's Blog, Management Skills, Marketing, Strategy|

10 key points all about buy-in in professional services (Manchester and Dublin 2019)

I was delighted to present at the North West Region group of Professional Marketing Forum http://www.pmforum.co.uk/locations/north-west.aspx in Manchester all about buy-in in professional services recently. The lunchtime session was hosted by PwC (thanks to regional chair Rachel Kelly and the committee for organising). And it was fantastic that over 60 Read More

2019-03-03T12:37:33+00:00March 3, 2019|Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management|

Getting to grips with Instagram marketing in professional services

I hadn’t taken Instagram seriously for professional services marketing in the past. I set up an account some time ago to experiment and to see what my (grown) kids were up to. But when I wrote a guide to social media for lawyers http://kimtasso.com/social-media-in-business-development-a-guide-for-lawyers/ at the end of 2018, I Read More

2019-01-28T10:52:48+00:00January 28, 2019|Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Social Media|
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