Selling skills

Telephone skills workshop – 11 key points

Last week I facilitated a half day MBL telephone skills workshop titled “Pick up the phone! Client service and sales opportunities for professionals in the digital age”.  Delegates included lawyers, property professionals, actuaries and risk management consultants. We considered both inbound calls (enquiry management) and outbound calls (proactive sales calls). Read More

Three referrer management themes – Plans, Relationships and Communication

At the recent MBL “Developing More Work from Referrers & Intermediaries” full day digital workshop what emerged from delegate discussions were three referrer management themes – Plans, Relationship and Communication.  Agree targets and plans It became apparent early in the session that there was a need for different levels of Read More

Book review – Persuasion: The art of influencing people by James Borg

I have read many books on persuasion and influence. My favourites are those by Dr Robert Cialdini  - and I recently made a short (10 minute) video covering his six principles of persuasion.  This is a book review - “Persuasion: the art of influencing people” by James Borg. It is Read More

Storytelling book reviews: The Story Advantage by LJ Bloom and The Story Factor by Annette Simmons

I’ve done lots of training and workshops on storytelling (see this 2017 summary of ideas on selling legal services with storytelling ). Often as part of persuasive writing sessions. The image below shows you some of the tools I use in my storytelling workshops. Most people know that research shows Read More

2023-10-19T16:39:53+01:00March 18, 2021|Kim's Blog, Marketing, Relationship Management, Selling|
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