Services

MPF/FT report “Lessons for law firms: Putting clients at the heart of your management”

This report by the Managing Partners Forum http://www.mpfglobal.com/ and the Financial Times was published in June – and was then the subject of a national roadshow - and you can download it here: http://ftcorporate.ft.com/resources/ The purpose of the on-line research into the views of 433 people (17% CEO/chairs of companies and 10% Managing/Senior Read More

Services marketing

I have just finished writing a review of the book “Services Marketing” by Steve Baron, Kim Harris and Toni Hilton and I must say that it is so good to review a book that combines the academic rigour needed by those who have to teach marketing with the practical advice Read More

2013-07-25T13:38:24+01:00April 5, 2009|Kim's Blog, Marketing|
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