Reasons to invest in a Key Account Management (KAM) programme

Posted on: February 11, 2016 Key Account Management KAM

At a recent Proactive Marketing Executive course (see http://www.pmforum.co.uk/training/) we spent a fair amount of time talking about marketing/business development initiatives where the focus is on managing a few major clients – a Key Account Management KAM programme. I was asked to summarise the key reasons why firms should concentrate resources on a major client […]

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