Accountancy marketing case study – How KPMG influenced £35 million in new business by blending digital and offline media

This blog summarises information published when KPMG won a B2B marketing award for the “Changing futures” best multichannel campaign in 2018  and a talk provided by Daniel Sullivan of KPMG at the September 2019 Professional Marketing Forum Annual Conference. This accountancy marketing case study – How KPMG influenced £35 million Read More

By |2020-03-05T13:01:55+00:00March 5, 2020|

Environmental analysis (SLEPT) and planning – Future of Jobs Report 2018 (impact of technology)

This report “Preparing the future workforce” is an important read for leaders of professional services firms (PSFs). Marketing professionals should consider it as part of their environmental analysis (SLEPT) and planning. Commercial advisers and employment lawyers will no doubt find the information of value. HR professionals will be interested in Read More

By |2019-02-18T10:16:18+00:00February 18, 2019|

Legal market research – LexisNexis Bellwether 2016 report highlights

Legal market research in the LexisNexis Bellwether Report 2016 “The riddle of perception” was recently published. The research involved structured interviews with 122 independent lawyers and 108 clients of which 93% had experience of private client legal matters. Some of the highlights from the report include: Just under half of Read More

By |2016-06-23T14:59:29+01:00June 23, 2016|

Strategy basics – Mintzberg

I’ve written a fair amount about strategy (see the links below) but I thought it might be worth going back to some basics. So here's some strategy basics -Mintzberg (who I often talk about in training sessions in the context of emergent strategy). In 1987, he  provided five Ps for Read More

By |2020-05-06T11:36:01+01:00April 5, 2013|
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