Thought leadership

Legal marketing case studies – Digital marketing at The Law Society Law Management Conference 2017

I recently attended The Law Society’s Law Management Section conference (#LMSConf2017 https://events.lawsociety.org.uk/ClientApps/Silverbear.Web.EDMS/public/default.aspx?tabId=37&id=1428&orgId=1&guid=1155d437-8a7a-467d-87cf-2c38cfd6fbe3) There were lots of excellent presentations and this blog (one of three) summarises the information relating to legal marketing case studies. The Law Society At the start of the conference Robert Bourns, President of The Law Society, mentioned Read More

2017-04-25T09:33:17+01:00April 25, 2017|Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Social Media, Statistics and trends, Strategy|

Accountancy marketing case study: Haines Watts accountants “For Love or Money” thought leadership campaign

I interviewed Sam Davies, Group Head of Marketing at Haines Watts (HWCA), to obtain an accountancy marketing case study on the firm’s thought leadership campaign “For Love or Money – the secret life of the business owner”. About Sam and Haines Watts Sam has worked at Haines Watts for over Read More

2017-04-06T11:41:08+01:00April 6, 2017|Accountants, Kim's Blog, Marketing, Strategy, Web Sites|

From expert to rock star – Using Passle for content creation and distribution

Long ago, before the digital revolution, I wrote a book on media relations and how leading experts in professional services could build their media profile to become the “rock star” of a niche. Since then, the digitisation of communications and understanding of thought leadership have made this strategy commonplace – Read More

2016-10-19T10:59:09+01:00October 19, 2016|Accountants, Kim's Blog, Lawyers, Marketing, Property, Social Media, Web Sites|
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