I read “Thought Leadership Manual – How to grab your clients’ attention with powerful ideas” a while ago but I’ve been so busy I didn’t get round to writing the review. And it’s an important book that many marketing, communications and business development folk will find useful. Tim starts with a Read More
Conflict – whether internal amongst colleagues or external with clients and suppliers – is an inevitable part of life and I have previously written about conflict management (see, for example http://kimtasso.com/nine-ideas-for-better-conflict-management/) and negotiation (http://kimtasso.com/10-practical-tips-fee-price-negotiations/). At a recent series of conflict management and negotiation skills workshops with leading property partnerships and Read More
When I talk to professionals about price communications there appears to be some confusion between two separate activities. First, there needs to be a pricing strategy – I’ve addressed this in various blogs (see, for example, http://kimtasso.com/the-pricing-and-value-of-legal-services/) - which might include premium pricing for a skimming strategy or a lower price Read More
I regularly facilitate a public training session for CLT on “Client care, service excellence and retention” http://www.clt.co.uk/course/Client-Care-Service-Excellence-and-Retention/. During the workshop we spend time considering various legal market research reports. I have blogged a lot about commercial client research and the needs of general counsel in the past (see the related Read More
I recently presented the MBL course “Winning more work from referrers and intermediaries” in Birmingham. Below are the top tips on referrer management discussed by the delegates. Details of future courses are here: https://www.mblseminars.com/outline?progid=5770. 1.The importance of the broader marketing context At the session we considered research that demonstrated how important Read More
