6 trends for marketers to watch – Compliance, video, creativity, social business, crowdsourcing and big data

As always, marketers are battling to keep up with all the changes driven by international, technological and economic upheaval. But here are six trends for marketers that caught my eye:  1.     Monitor UGC (User Generated Content) The Committee of Advertising Practice (CAP) indicated that organisations MUST monitor comments, posts, videos and Read More

2014-02-17T09:52:14+00:00February 17, 2014|Kim's Blog, Management Skills, Marketing, Statistics and trends|

Book Review – “Share this – the social media handbook for PR professionals”

A book by Chartered Institute of Public Relations I’ve just completed a review (for Professional Marketing magazine) of this 240 page, 26 chapters (organised into eight parts) book which is written by over 20 PR experts and academics and developed from a series of summer workshops run by CIPR’s Social Read More

2013-08-15T19:07:33+01:00April 19, 2013|Accountants, Kim's Blog, Lawyers, Marketing, Social Media|

Hubspot’s “A practical guide to killer marketing content”

I like freebies. And this free guide is a quick and easy read http://offers.hubspot.com/download-a-practical-guide-to-killer-marketing-content (registration required to download). The contents are: Know your audience (Build buyer personas and buyer profiles) Conduct a content audit Map content to the buying cycle Create your editorial calendar 10 tips to create killer content Follow Read More

2013-08-15T14:16:54+01:00April 3, 2013|Kim's Blog, Marketing, Social Media|

Lawyers, agents and media on international communications in real estate

Having missed the Profile Network Property Week editor lunch at the end of January following the mini-personal crisis resulting from the theft of my purse and mobile phone, I was keen to get along to a Profile event to catch up with friends and contacts involved in property marketing – Read More

The move to digital PR – a conversation with Tim Prizeman of Kelso Consulting

As part of the preparation for a new digital PR course presented through the PM Forum, I am interviewing some leading practitioners in the professions for their views. Kelso Consulting http://www.kelsopr.com/ is an agency comprising around eight people which has long operated in the professions – working for accountants, lawyers and management Read More

2013-08-08T21:12:21+01:00September 3, 2012|Accountants, Kim's Blog, Lawyers, Marketing, Property, Social Media|
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