Seven secrets of great business writing (Video)

(Video script – 10 minutes) I often design and deliver training courses and workshops on writing – for professional people (lawyers, accountants and surveyors) who have to get to grips with writing articles, blogs and social media posts as part of their personal promotion. And for marketing and business development Read More

By |2021-03-31T15:54:14+01:00April 29, 2020|

Making an impact, influence and persuasion

Stephanie Hughes led an interactive session on "Making an impact, influence and persuasion" for an early evening event for Professional Marketing Forum in London recently. Stepanie has been a concert pianist and a radio and television presenter. She is an experienced consultant and coach. Bring energy into the room Read More

By |2021-04-03T16:01:39+01:00August 13, 2018|

Persuasive writing – Nine quick tips

The most recent persuasive writing course – up in Manchester last week – generated some interesting discussions about effective technique. Here are a few tips to add to those in previous persuasive writing blogs. 1. Red mist words There are some words and phrases that I really dislike. Because they Read More

By |2017-10-06T12:18:03+01:00October 6, 2017|

Selling legal services with storytelling

I recently ran some workshops for lawyers on selling legal services with storytelling. It was to help them to appreciate the value of a more personal and emotional narrative in conversations with clients – whether in the written or spoken word. It is uncomfortable pushing information out to people - Read More

By |2017-09-27T11:58:35+01:00September 27, 2017|
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