Writing

Book review: Unleash the power of storytelling by Rob Biesenbach

I’ve reviewed various storytelling books and this one is the best so far – it’s short (150 pages), practical and provides step-by-step guidance. It was published in 2018 in the USA. Its subtitle is “Win hearts, change minds, get results” and it’s positioned as “a practical guide for the workplace, Read More

2024-11-06T10:53:57+00:00November 6, 2024|Kim's Blog, Marketing, Relationship Management, Selling, Social Media|

Writing skills – Audience, Emotions and “Show don’t tell”

Last week, we gathered at the fabulous London offices of Norton Rose Fulbright for the PM Forum “Marketing and Business Development Writing Workshop”. (Details of future training workshops: PM Forum - PM Forum). Focusing on three key points Power of three - Writing and presentation basics (Video) (kimtasso.com) – I’ve Read More

2024-10-14T09:46:09+01:00October 14, 2024|Kim's Blog, Marketing, Selling, Web Sites|

Book review: Everybody writes by Ann Handley

I’m always searching for great books to recommend to people who attend my training courses. My previously recommended books on writing are still good and amongst my “go tos”. But I wanted an up-to-date recommendation on a writing book.  I recently researched top marketing books and – surprise – this Read More

2024-10-08T08:07:39+01:00October 8, 2024|Kim's Blog, Management Skills, Marketing, Social Media, Web Sites|

Book review: You’re not listening – What you’re missing and why it matters by Kate Murphy

Active listening is a core communication skill that is fundamental for creating and developing relationships. Yet listening doesn’t receive nearly as much attention as other communication skills such as speaking, writing, presenting and negotiating. Effective listening is critical for so many activities such as learning, leading, client service, consulting, coaching, Read More

2024-06-07T08:15:32+01:00June 7, 2024|Kim's Blog, Management Skills, Relationship Management, Selling|

Persuasive writing checklist

Delegates from legal, financial service and industry, joined me last week for a full day workshop on persuasive writing. Whilst it is usual to have business development professionals and experienced partners on this session, it was great to welcome a number of trainee solicitors too. During the session we created Read More

2024-09-30T12:01:20+01:00February 12, 2024|Kim's Blog, Marketing, Selling|
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