I read “Thought Leadership Manual – How to grab your clients’ attention with powerful ideas” a while ago but I’ve been so busy I didn’t get round to writing the review. And it’s an important book that many marketing, communications and business development folk will find useful. Tim starts with a Read More
At a recent effective writing course I led for PM Forum http://www.pmforum.co.uk/training/ the issue causing most concern for delegates was getting content out of busy lawyers, accountants and surveyors. Content development was described as being like getting blood out of stone. So here are some ideas to help get that Read More
I review lots of books on persuasive writing (see the list below) to identify those that will prove useful to the lawyers, accountants, surveyors and marketers who attend my writing courses. As the importance of good quality content increases, there is continuing demand for those who can write persuasive copy Read More
I’ve just submitted a review of this book to Professional Marketing magazine - http://www.pmforum.co.uk/magazine/ which will be published in early 2016. I reviewed the original version of "Understanding digital marketing" in June 2011 (see http://kimtasso.com/book-review-understanding-digital-marketing-marketing-strategies-for-engaging-the-digital-generation-damian-ryan-and-calvin-jones/). This third edition, written at the start of 2014 and published in 2015, is a 100 pages Read More
I thank my lucky stars for days like today. I spent the morning with bright marketers from the professions, honing our writing skills and sharing ideas. Whilst I can’t convey the fun and energy at the business development writing workshop, I can share some of our favourite thoughts. After considering Read More
