Book Review: The Marketer’s Handbook: Reassessing marketing techniques for modern businesses By Laurie Young

I have just finished reading this book – which is a series of around 80 short articles on an A-Z basis, covering the majority of theories and practices in strategic and tactical marketing - to write a review for Professional Marketing magazine http://www.pmforum.co.uk/magazine/index.aspx which will appear soon. Here are some additional thoughts... Read More

By |2013-07-31T15:22:42+01:00July 29, 2011|
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