Video in the marketing mix

During the Covid-19 lockdown there was an explosion of video content from professional services firms. There was also an increase in content (some through webinars and a lot through video!) about producing and distributing video content. Over the last year, I too have been experimenting with video in my marketing Read More

By |2021-04-03T14:19:14+01:00April 3, 2021|

Property marketing case study – Video at Knight Frank, Berwin Leighton Paisner and Estates Gazette

At this week’s Profile (property marketing network session these three organisations shared their experiences of using video as part of the marketing communications mix for property marketing. Berwin Leighton Paisner Brian Macreadie, Head of Brand and Sector Marketing, explained that he was a “digital marketing geek” who had Read More

By |2014-06-13T15:29:46+01:00June 13, 2014|

Property marketing case study – Will Wright at White Space: Branding and video seeding

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to Will Wright at White Space which specialises in serving national and regional bespoke residential developers  Q: Which of your Read More

By |2014-04-14T12:37:57+01:00April 14, 2014|

Current and future trends in web technology

Now and again I spend time with folk who can update me on what’s happening in different parts of the tech world and last week I had a chat with Kurt Ozificici of Fresh01, a multimedia creative agency. My aim was to learn more about App development (more of this Read More

By |2015-12-11T17:54:41+00:00March 5, 2012|
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