Whilst recovering from a seasonal cold, Chloe Cristine of TBD Marketing presented her latest digital marketing training workshop for PM Forum on “Planning Digital Marketing Campaigns and Content Strategy”. Also included below is a summary of a webinar on the same topic hosted by Ireland - PM Forum by Emma Read More
Things continue to move at pace in the world of digital marketing and marketing automation (MarTech). It’s hard to find valuable and reliable sources of information so I wanted to share some insights from some excellent webinars I recently attended. Lessons from digital marketing webinars (June 2023): How to get Read More
During the Covid-19 lockdown there was an explosion of video content from professional services firms. There was also an increase in content (some through webinars and a lot through video!) about producing and distributing video content. Over the last year, I too have been experimenting with video in my marketing Read More
These two articles on the growth of MarTech in professional services were published in the February and March 2020 editions of Professional Marketing Magazine. Wouldn’t it be good if there was a central source of information about marketing automation and technology (MarTech) in professional services – whether in law, accountancy, Read More
At this week’s Profile (property marketing network http://www.profile-network.com/) session these three organisations shared their experiences of using video as part of the marketing communications mix for property marketing. Berwin Leighton Paisner http://www.blplaw.com/home Brian Macreadie, Head of Brand and Sector Marketing, explained that he was a “digital marketing geek” who had Read More
