Kim TassoAdapting to dog, cat and bear personalities: Better Business Relationships – Digitally
Posted on: April 1, 2020 A five minute video on a pragmatic guide to recognising and adapting to dog, cat and bear personalities. The first in an experimental series of educational and entertaining videos on Better Business Relationships – Digitally. (Script) Hi. I’m Kim Tasso of RedStarKim. Thanks for checking in to this short (five minutes) – and hopefully entertaining […]
Managing Partners’ Forum Awards 2020 – Marketing, client service, innovation, learning and culture change
Posted on: March 16, 2020 I’ve been one of the judges on the annual Managing Partners’ Forum Awards for many years – across a number of categories. I was invited to attend the Awards dinner (again at the Marriot Grosvenor Square) to celebrate with the short-listed firms across three themes – Client, Community and Business. I thought I’d highlight some […]
The growth of MarTech in professional services
Posted on: March 5, 2020 These two articles on the growth of MarTech in professional services were published in the February and March 2020 editions of Professional Marketing Magazine. Wouldn’t it be good if there was a central source of information about marketing automation and technology (MarTech) in professional services – whether in law, accountancy, surveying or consultancy practices and […]
Accountancy marketing case study – How KPMG influenced £35 million in new business by blending digital and offline media
Posted on: March 5, 2020 This blog summarises information published when KPMG won a B2B marketing award for the “Changing futures” best multichannel campaign in 2018 and a talk provided by Daniel Sullivan of KPMG at the September 2019 Professional Marketing Forum Annual Conference. This accountancy marketing case study – How KPMG influenced £35 million in new business – is […]
Why do you need a business plan?
Posted on: March 2, 2020 Many of the clients I work with in the legal, accountancy, property and other sectors are relatively small but fast-growing businesses with up to 30 owner-managers. It is surprising the number of them that either don’t have a business plan or have a plan that is out-of-date or that doesn’t include all of the right […]