14 pragmatic steps to improved referrer management (London and Manchester 2019)

14 pragmatic steps to improved referrer management (London and Manchester 2019) Posted on: December 19, 2019

I’ve combined the key delegate insights from the two most recent MBL workshops on referrer management (http://www.mblseminars.com/Outline/Developing-More-Work-from-Referrers-_-Intermediaries/5770/) in London and Manchester to provide 14 pragmatic steps to improved referrer management. The sessions had a fascinating and productive blend of views from senior leaders, fee-earners and business development professionals. 1. Analyse the current situation and set […]

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Book Review: The Legal PR Guide – Gaining buy-in to law firm media relations

Book Review: The Legal PR Guide – Gaining buy-in to law firm media relations Posted on: December 12, 2019

Last month saw the launch of the PRCA’s Legal PR Guide which was produced in conjunction with Byfield Consultancy. I contributed the chapter on buy-in. About the Legal PR Guide At just 60 pages, the Legal PR Guide is short and to the point. But it contains a wealth of wisdom Law firms and public […]

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Developing the roles of marketing and BD secretaries, PAs and EAs

Developing the roles of marketing and BD secretaries, PAs and EAs Posted on: November 26, 2019

The recent workshop on “The effective marketing and BD PA/Secretary” organised by Professional Marketing Forum (https://www.pmforum.co.uk/training.aspx) was attended by delegates from law firms, accountancy practices, patent attorney and design firms. Developing the roles of marketing and BD secretaries, PAs and EAs was a key point of discussion.  Professional services marketing is different We covered the […]

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Conference report: “You haven’t heard it all before” Professional Marketing Forum conference September 2019 (Innovation, procurement, campaigns, creativity, assertiveness)

Conference report: “You haven’t heard it all before” Professional Marketing Forum conference September 2019 Posted on: November 11, 2019

This conference report on the Professional Marketing Forum conference September 2019 was published in the November edition of Professional Marketing magazine https://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx  Lucy Canning of Grant Thornton UK kicked off proceedings by challenging the “echo chamber of assumptions” in professional services marketing and suggesting that we “tear up the rule book”.  She urged us to […]

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Animal magic and the art of gaining buy-in: Leeds September 2019

Animal magic and the art of gaining buy-in: Leeds September 2019 Posted on: October 14, 2019

There was a distinctly animal theme to a recent buy-in workshop at the Professional Marketing Forum in Leeds meeting https://www.pmforum.co.uk/locations/yorkshire.aspx. Metaphors and stories are a powerful way to communicate  – so here are some highlights on animal magic and the art of gaining buy-in. Bees – Communication Bees show amazing powers of communication – supporting […]

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