Better Business Relationships at the Bedford Square Festival

Kim Tasso Better Business Relationships at the Bedford Square Festival Posted on: August 1, 2019

I was delighted to be asked by The Bloomsbury Institute to present a talk on my latest book “Better Business Relationships” at the Bedford Square Festival in July 2019. Here are the highlights of the presentation. The Bloomsbury connection I have worked extensively in the area for decades as many of my legal and property […]

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Enquiry management: Converting more telephone enquiries with basic sales training

Enquiry management: Converting more telephone enquiries with basic sales training Posted on: July 25, 2019

At a “Business development for lawyers” course a while back the topic that the delegates asked me to write about was that of converting telephone enquiries. More recently, at a practice development course for private client solicitors, the same issue arose and other insights were shared at a recent in-house workshop on the topic. So […]

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Technology and psychology skills needed

Posted on: July 15, 2019

This leader article appeared in the summer 2019 edition of Professional Marketing magazine A view on the future of the marketing profession – Technology and psychology skills needed. The marketing profession is at an interesting crossroads. In one direction is technology nirvana – where systems automatically scrape and mine valuable information from within the firm […]

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Structured programmes for Referrer Relationships

Structured programmes for Referrer Relationships Posted on: July 8, 2019

At a recent referrer management course we talked about categorising and prioritising referrers and intermediaries according to the strength and value of the relationship. Marketing and business development teams might develop indicative programmes to show the appropriate relationship management and collaborative marketing activities depending on the stage of the relationship. Structured programmes for referrer relationships […]

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Pitching and Tenders – Nine top tips and client feedback (June 2019)

Pitching and Tenders – Nine top tips and client feedback (June 2019) Posted on: July 5, 2019

I’ve led several public courses on tendering and pitches recently (e.g. through Professional Marketing Forum https://www.pmforum.co.uk/training.aspx) and for professional service firm clients on an in-house basis. Here’s a round-up of the points that had most resonance on pitching and tenders – Nine top tips and client feedback: 1. Have a pitch process  You can spend […]

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