Top persuasive writing tips – Audience, structure and content (Feb 2019)

Top persuasive writing tips – Audience, structure and content (Feb 2019) Posted on: February 9, 2019

These top persuasive writing tips – Audience, structure and content. These were chosen by delegates of a Professional Marketing writing workshop in January. Audience Lawyers, accountants and surveyors focus on the technical content they want to share. Persuasive writing starts with a focus on the needs of the reader. Segmentation Use the marketing concept of segmentation […]

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Property marketing case study – Key points from the EG property marketing conference 2018

Property marketing case study – Key points from the EG property marketing conference 2018 Posted on: July 9, 2018

I thought this year’s Estates Gazette (EG is the new brand) property marketing conference in June was a great improvement from last year. There was a series of excellent talks – both property marketing case study presentations and views from the experts. The main messages appeared to be: Finally we are seeing the use of […]

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Marketing after the technology revolution?

Marketing after the technology revolution? Posted on: July 2, 2018

This article appeared as the leader in Professional Marketing magazine (Summer 2018 edition) where I am Editorial Consultant in Chief. I used to think that the MarTech revolution had bypassed professional services but now I’m not so sure. I’ve seen the future and it is automated. So how will marketing and business development roles change? […]

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Google and social media advertising

Google and social media advertising Posted on: April 5, 2018

Working predominantly with business-to-business (B2B) professional services firms, there is little opportunity to do much advertising. Most of the firms I work with focus on generating online interest through content management and search strategies although social media advertising is becoming increasingly popular with some law, accountancy and property firms. I’m also interested in how social […]

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Search Engine Optimisation SEO – An update

Search Engine Optimisation (SEO) – An update Posted on: March 6, 2018

Every couple of years I attend a training session on Search Engine Optimisation (SEO) to ensure that my knowledge remains up to date. This month I attended a SEO course for journalists organised by  and led by my old friend Adam Tinworth (Twitter @adders and blog at https://www.onemanandhisblog.com/ ). So here is a summary on […]

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