Change management: Building Resilience – Regulation, Reframing, Relationships and Reflection (Video)

Posted on: May 17, 2020

It’s Mental Health Awareness Week. As we are all experiencing tremendous strain and stress with the Coronavirus impacting on every aspect of our work and homes lives, I thought I’d share some ideas about resilience. So here’s a 10 minute video looking at four tools to help you become more resilient: Building Resilience – Regulation, […]

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Marketing in a time of Coronavirus – Pragmatic ideas

Posted on: May 7, 2020 Marketing in a time of Coronavirus – Pragmatic ideas

“Love in a time of Cholera” by Gabriel García Márquez is a great book. It reflects many themes we are experiencing today such as the Coronavirus plague and the attempts to maintain relationships across great distances. So what about marketing in a time of Coronavirus? Once professional service firms transitioned staff to working from home […]

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Seven secrets of great business writing (Video)

Posted on: April 29, 2020

(Video script – 10 minutes) I often design and deliver training courses and workshops on writing – for professional people (lawyers, accountants and surveyors) who have to get to grips with writing articles, blogs and social media posts as part of their personal promotion. And for marketing and business development people who spend their lives […]

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Adapting to dog, cat and bear personalities: Better Business Relationships – Digitally (Video)

Posted on: April 1, 2020

A five minute video on a pragmatic guide to Adapting to dog, cat and bear personalities: Better Business Relationships – Digitally. (Script) Hi. I’m Kim Tasso of RedStarKim. Thanks for checking in to this short (five minutes) – and hopefully entertaining and educational – video. Oh – and this is Bert – he’s one of […]

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The growth of MarTech in professional services

Posted on: March 5, 2020 The growth of MarTech in professional services

These two articles on the growth of MarTech in professional services were published in the February and March 2020 editions of Professional Marketing Magazine. Wouldn’t it be good if there was a central source of information about marketing automation and technology (MarTech) in professional services – whether in law, accountancy, surveying or consultancy practices and […]

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