Kim TassoThe future agenda for marketing in the professions?
Posted on: October 6, 2013At the recent Professional Marketing Forum conference I was asked to facilitate a session with Kevin Doolan of Eversheds on “How does the marketing team drive the new client agenda?” – and consider the future agenda for marketing in the professions. The topic was selected by Richard Chaplin of the Managing Partners Forum in response to the FT/MPF […]
D&AD’s “The Art of Art Direction Masterclass” with Alexandra Taylor
Posted on: September 21, 2012
The annual D&AD Awards are recognised throughout the world – those famous yellow pencils which set the absolute standard for creative excellence in advertising and design. Alexandra Taylor has worked for Weiden & Kennedy and Saatchi & Saatchi and won numerous awards including “Agency of the year”, best overall ad at Cannes, 189 entries in the […]
Book Review – Marketing technology as a service – Proven techniques that add value by Laurie Young & Bev Burgess
Posted on: February 14, 2011It’s always a risk to agree to review a book by someone that you know, and, in this case, admire. I’ve known Laurie for many years and indeed we have both lectured on the CIM/PSMG’s professional services diploma courses sharing evenings amongst delightful new entrants to the world of professional services marketing in Canary Wharf […]