Six top tips for improving personal impact

Posted on: February 5, 2012

Last week I joined a web cast presented by an excellent HR consultant that I have worked with in the property sector – Alyson Pellowe (www.pvhr.com @alysonpellowe) where consultant Ian Crocker talked about personal impact. This is a topic about on which I write, train and coach a fair amount so I was interested to hear […]

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Growth of LinkedIn in the professions

Posted on: January 7, 2012

Tim Prizeman’s Kelso Consulting has produced a great report on this subject which is available from http://www.kelsopr.com/downloads He reports that there has been a dramatic rise in LinkedIn usage amongst the larger firms with almost half the personnel having a LinkedIn account compared to under a quarter last year. Law firms Of the 85,000 partners […]

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Book review: Ark’s “Best Practices in Legal Marketing”

Posted on: December 7, 2011

This little book contains a selection of articles focusing on some of the challenges of law firm marketing – both in the Uk and the USA. Here’s a synopsis: Market changes – dealing with uncertainty using scenarios If you don’t fancy reading a whole book on the subject of scenarios (see my post: http://kimtasso.com/book-review-chaotics-the-business-of-managing-and-marketing-in-the-age-of-turbulence) then […]

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Securing your seat at the strategy table

Posted on: December 7, 2011

I wrote a chapter on this topic for Ark Publication’s “Best Practices in Legal Marketing” which was published last month. I start by considering the reasons why there may not appear to be a strategy at a law firm – and why there may be a reluctance for the partners to try and produce one […]

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Managing Client Relationships – The Truth in Professional Services 2011

Posted on: August 16, 2011

The Managing Partners’ Forum http://www.mpfglobal.com/ in conjunction with The Thriving Company http://www.thrivingcompany.co.uk/ has adopted the annual research programme into CRM, formerly produced by the Professional Marketing Forum http://www.pmforum.co.uk/. Last year’s survey (published in March 2010) revealed the following: Four drivers for success stand out: Vision, Client Input, Programme Management and Measurement 94% of firms report that CRM activities are producing […]

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