Managing Client Relationships – The Truth in Professional Services 2011

Posted on: August 16, 2011

The Managing Partners’ Forum http://www.mpfglobal.com/ in conjunction with The Thriving Company http://www.thrivingcompany.co.uk/ has adopted the annual research programme into CRM, formerly produced by the Professional Marketing Forum http://www.pmforum.co.uk/. Last year’s survey (published in March 2010) revealed the following: Four drivers for success stand out: Vision, Client Input, Programme Management and Measurement 94% of firms report that CRM activities are producing […]

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Delegates’ views of the new course: Inbound Marketing and Social media

Posted on: August 8, 2011

Back in June I presented the first course from PM Forum on “Inbound Marketing and Social Media”. You can download the PDF description here: http://www.pmforum.co.uk/training/index.aspx Whilst the session was split into two parts – the first dealing with the technology and tools (academic and commercial perspectives) and the second focusing on strategy and implementation, I was […]

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Coaching and mentoring staff and fee-earners

Posted on: June 27, 2011

Last Friday, I ran one of the PM Forum’s popular “Coaching and Mentoring for Marketing Professionals” workshops which was hosted by law firm Devonshires. It was interesting to see why the delegates had chosen to attend the session, their objectives for the day covered: Learning how to work better with fee-earners on bids Identifying new […]

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Future Marketing Manager – Books, influence and careers

Posted on: June 29, 2009

Last Friday, I led one of the PM Forum’s popular Future marketing manager courses with delegates from firms such as Allen & Overy, Birketts, Field Fisher Waterhouse, Grant Thornton, Martineau, Wragge & Co and Conyers Dill & Pearman. Although there are many book references in the slides and other handouts, I promised the delegates that […]

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Young Marketing Executives face same old problems

Posted on: June 6, 2008

I spent yesterday in the City with 17 young marketing and business development executives at one of my popular “Proactive Marketing Executive” training courses. As well as delegates from lawyers, accountants and architects in large and medium sized firms in London there were a group from Bristol and one from Dublin. Over the years of […]

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