Book review – Advanced Marketing Management: Principles, skills and tools by Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis and Jillian Ney

Posted on: May 29, 2019 Book review – Advanced Marketing Management: Principles, skills and tools by Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis and Jillian Ney

I read and review a lot of books but this was one – Advanced Marketing Management: Principles, skills and tools by Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis and Jillian Ney – is one of the best I have come across for a while. I have sung its praises to many people already. It offers insight and […]

Read More

Professional Marketing Forum conference report 2018: The Bare Necessities

Posted on: November 8, 2018

This article was published in Professional Marketing magazine http://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx I have written many Professional Marketing Forum Conference reports over the past decade. A list is shown towards the end. It was a pleasant change to have Lucy Canning, newly appointed to the Board of Grant Thornton UK, as chair in the familiar hall at the […]

Read More

Legal marketing case study: Social media in business development and relationship management: A guide for lawyers by Kim Tasso (Book review)

Posted on: October 26, 2018 Social Media in Business Development and Relationship Management: A Guide for Lawyers

This week I was delighted that my sixth book “Social media in business development and relationship management: A guide for lawyers” was published by Globe Law and Business The introductory guide is designed for lawyers and law firms (whether providing consumer or commercial legal services) who are assessing whether social media has a role to […]

Read More

Private client marketing – Competing in the digital era

Posted on: November 9, 2017 Private client lawyers

This article on “Private client marketing – competing in the digital era” was published in the November 2017 edition of The Law Society’s PS magazine for private client lawyers http://communities.lawsociety.org.uk/private-client/ps-magazine/ Whilst we should be excited about the potential of digital technologies to help busy private client lawyers with their business development activities, it seems that […]

Read More

Marketing planning in a nutshell

Posted on: June 16, 2017 Marketing planning in a nutshell

I provide many public training courses on marketing planning in a nutshell. But questions about marketing planning arise in many other public and in-house training courses on business development, referrer management and social selling. And of course people ask me for a standard marketing plan template. But it’s rarely as simple as filling in a […]

Read More

Original branding by Matt Playford · A site by Fresh01