Legal Marketing Case Study – Rix & Kay thought leadership in the later life and care sectors

(Apologies - the original post appears to have been lost from the site) Rix & Kay is a firm of solicitors in the South East with offices in Uckfield, Brighton and Sevenoaks. There are three lawyers and six assistants within its Later Life team which specialises in private client work (Powers Read More

Four questions from secretaries on marketing and business development: thought leadership, campaigns, social media and search engines

I recently ran one of the regular “Introduction to marketing and business development for secretaries and assistants” sessions for PM Forum (see The delegates were split equally between those who worked within marketing and BD teams and those who supported a legal or accounting fee-earner. At the end of Read More

2015-11-12T13:20:09+00:00November 12, 2015|Kim's Blog, Marketing, Social Media, Web Sites|

Where do I start? Business Development for Lawyers (MBL Private Client Training July 2015)

At a recent MBL seminar on “Developing and sustaining your private client practice” a delegate said that while she found the day really good, she had so many ideas that she didn’t know where to start. So this blog post is for her. 1. Understand the numbers Make friends Read More

2015-07-21T11:15:01+01:00July 21, 2015|Kim's Blog, Lawyers, Marketing, Relationship Management, Strategy|

Property marketing case study – CBRE at MIPIM with bears and bulls video and social media

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property marketing, I spoke to Barbara Becchetti of CBRE Campaign planning MIPIM, the annual four day event for the real estate industry which takes place in Cannes, France Read More

2014-07-01T16:02:44+01:00July 1, 2014|Kim's Blog, Marketing, Property, Social Media, Strategy, Web Sites|
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