Four questions from secretaries on marketing and business development: thought leadership, campaigns, social media and search engines

Posted on: November 12, 2015

I recently ran one of the regular “Introduction to marketing and business development for secretaries and assistants” sessions for PM Forum (see http://www.pmforum.co.uk/training/) The delegates were split equally between those who worked within marketing and BD teams and those who supported a legal or accounting fee-earner. At the end of the session I asked them […]

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Where do I start? Business Development for Lawyers (MBL Private Client Training July 2015)

Posted on: July 21, 2015

At a recent MBL seminar on “Developing and sustaining your private client practice” https://www.mblseminars.com/Outline?progid=5747&AddSeminarToBasket=1026988 a delegate said that while she found the day really good, she had so many ideas that she didn’t know where to start. So this blog post is for her. 1. Understand the numbers Make friends with the folk who produce […]

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Creativity 4 – Enhancing creativity using Leonardo da Vinci’s seven methods

Posted on: September 2, 2014

This is one of a series of blogs on problem solving, creative thinking and creativity to support a number of public and in-house training courses on the subject with regards to strategy and business development. Please let me know (kim@kimtasso.com) if you would like further details of half and full day workshops or services to […]

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Property marketing case study – CBRE at MIPIM with bears and bulls video and social media

Posted on: July 1, 2014

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property marketing, I spoke to Barbara Becchetti of CBRE http://www.cbre.eu/emea_en Campaign planning MIPIM, the annual four day event for the real estate industry which takes place in Cannes, France each March remains a major […]

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Property marketing case study – Will Wright at White Space: Branding and video seeding

Posted on: April 14, 2014

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to Will Wright at White Space which specialises in serving national and regional bespoke residential developers http://www.whitespaceagency.com/  Q: Which of your campaigns in the property sector […]

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Original branding by Matt Playford · A site by Fresh01