Careers

Legal marketing case study: Improving referrals through reward systems at Keystone Law

I’ve written many articles and blogs about cross-selling and both internal and external referral management. And I always mention the need to remove barriers and risks and ensure that there are adequate rewards. So here's an interesting Legal marketing case study. So I was interested to talk to the good Read More

2015-02-19T15:37:29+00:00February 19, 2015|Kim's Blog, Lawyers, Marketing, Relationship Management|

Marketing Executives develop empathy in seeing things from the fee-earners’ perspective

It was a full house (including Marketing Executives from some Magic Circle law firms and Big Four accountancy practices) at this week’s PM Forum full day training session on “Growing your role: The Proactive Marketing Executive” which was kindly hosted by Withers solicitors in the shadow of the Old Bailey Read More

2014-10-18T15:56:34+01:00October 18, 2014|Accountants, Kim's Blog, Lawyers, Marketing|

Marketing Executives develop empathy in seeing things from the fee-earners' perspective

It was a full house (including Marketing Executives from some Magic Circle law firms and Big Four accountancy practices) at this week’s PM Forum full day training session on “Growing your role: The Proactive Marketing Executive” which was kindly hosted by Withers solicitors in the shadow of the Old Bailey Read More

2014-10-18T15:51:31+01:00October 18, 2014|Accountants, Kim's Blog, Lawyers, Marketing|
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