Be more visible – the PVI model

Posted on: September 25, 2019 Be more visible – the PVI model

At workshops on assertiveness, personal brand development and getting promoted we often talk about the need to be more visible – especially if you work from home, a distant office location or are in a virtual team. I often share the PIA model . The PVI model was developed by Joel Garfinkle and covers: Perception Visibility Influence […]

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20 ideas to improve impact, assertiveness and effectiveness for marketing and BD assistants and executives

Posted on: August 27, 2019 20 ideas to improve impact, assertiveness and effectiveness for marketing and BD assistants and executives

It was a full house at the recent impact, assertiveness and effectiveness workshop at Professional Marketing Forum (https://www.pmforum.co.uk/training/). Here are the top 20 takeaways from the delegates: Increase self-confidence We considered the difference between self-esteem and internal self-confidence and the external portrayal of confidence http://kimtasso.com/be-more-confident-and-convey-confidence/ Use empathy Empathy is needed to see the other person’s […]

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Be more confident and convey confidence

Posted on: June 3, 2019 Be more confident and convey confidence

Confidence arises as an issue in many workshops – whether junior or senior people, whether fee-earners or marketing professionals, whether making a pitch or speaking in public. Confidence and self-confidence are covered in my latest book “Better Business Relationships” http://kimtasso.com/publications/better-business-relationships/. In this post, I have summarised some tips to be more confident and convey confidence. […]

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Professional Marketing Forum conference report 2018: The Bare Necessities

Posted on: November 8, 2018

This article was published in Professional Marketing magazine http://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx I have written many Professional Marketing Forum Conference reports over the past decade. A list is shown towards the end. It was a pleasant change to have Lucy Canning, newly appointed to the Board of Grant Thornton UK, as chair in the familiar hall at the […]

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Be more Jessica Pearson – Nine tips on assertiveness, impact and effectiveness for marketing and BD executives

Posted on: March 30, 2018 Be more Jessica Pearson – Nine tips on assertiveness, impact and effectiveness

At a recent assertiveness, impact and effectiveness workshop for marketing and BD executives we considered our various heroes and heroines. Jessica Pearson, managing partner of a fictitious New York law firm in the television series Suits, was considered an exemplar of assertiveness, impact and effectiveness. A good role model because Jessica fulfils all three aspects […]

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