Association of MBAs – Refresher event: Banks, Innovation, Entrepreneurs and Coaching

Posted on: September 6, 2011

We all need to update our knowledge and as it is a very long time since I did my MBA I went along to the offices of McGraw-Hill in Canary Wharf on Monday to get my brain cells working like an MBA student again. Banking sector Dr Peter Hahn (Cass Business School) got things off […]

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Law Firm Strategy – Are law firm leaders in denial about the perfect storm or hanging on for the final big catch?

Posted on: May 6, 2011

An article on law firm strategy written recently by myself (Kim Tasso, management consultant in professional services) and Roger Bell (a strategy consultant for listed companies). Please note that the George Clooney references were my idea ! Whilst the media focuses on the latest development in the onslaught of change facing the profession, it is easy […]

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Book Review – Marketing technology as a service – Proven techniques that add value by Laurie Young & Bev Burgess

Posted on: February 14, 2011

It’s always a risk to agree to review a book by someone that you know, and, in this case, admire. I’ve known Laurie for many years and indeed we have both lectured on the CIM/PSMG’s professional services diploma courses sharing evenings amongst delightful new entrants to the world of professional services marketing in Canary Wharf […]

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Top 10 trends in marketing?

Posted on: February 3, 2011

I was asked the other day what I considered to be the important emerging trends in marketing (and not just professional services marketing) so I had a bit of a think. There’s so much going on! My initial ideas are below and I would be interested to hear your views on what you would add […]

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Creativity and innovation

Posted on: November 6, 2009

Those of you who know me will be aware that since studying the subject as part of my MBA over a decade ago creativity has been a passion of mine – using idea generation techniques at partner conferences, deploying problem definition frameworks at coaching sessions and even teaching a creativity class to marketers. What you […]

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