Steve Blank’s “lean start up” wins The Laurie Young Global Prize for Thought Leadership 2014

Posted on: July 16, 2014

On Monday night the London offices of lawyers Allen & Overy hosted the inaugural award ceremony for “The Laurie Young Global Prize for Thought Leadership 2014”. It was a veritable business hall of fame with participation from such prestigious organisations as Harvard Business Review (HBR), London Business School (LBS), Boston Consulting Group (BCG), Massachusetts Institute […]

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Thought leadership campaigns – the basics

Posted on: January 13, 2012

Most marketers in the professions understand the value of thought leadership as a tool for positioning a firm, creating new markets and services, driving innovation and, of course, raising profile and generating leads and interest from clients and potential clients. But what I perhaps hadn’t appreciated was how important it was for the lawyers, accountants […]

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