Importance of Client Experience Management (CEM) – PM Forum conference report 2016

Posted on: November 16, 2016

My conference report for the Professional Marketing Forum’s 21st Conference “All about the journey” which focused on Client Experience Management (CEM) was published in this month’s edition of Professional Marketing magazine http://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx . It’s hard trying to tease out the most important insights from what proved to be a jam-packed day of useful and important […]

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MBA Refresher – Pricing, Innovation, Leadership and Technology

Posted on: September 9, 2012

AMBA (Association of MBAs) puts on great regular events for Continuing Professional Development (CPD), and amazingly they are mostly free to members. Last year’s MBA refresher (http://kimtasso.com/association-of-mbas-refresher-event-banks-innovation-entrepreneurs-and-coaching) was excellent so I was excited when I arrived at Imperial College on 4th September. Here’s a summary of what was covered. Pricing to win in challenging times – […]

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The move to digital PR – a conversation with Tim Prizeman of Kelso Consulting

Posted on: September 3, 2012

As part of the preparation for a new digital PR course presented through the PM Forum, I am interviewing some leading practitioners in the professions for their views. Kelso Consulting http://www.kelsopr.com/ is an agency comprising around eight people which has long operated in the professions – working for accountants, lawyers and management consultants. Tim was an early […]

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McKinsey’s “Managing the strategy journey” says spend more time on strategy

Posted on: August 2, 2012

An interesting paper from the masters of strategy arrived earlier this month (https://www.mckinseyquarterly.com/Managing_the_strategy_journey_2991). The essence of their previous argument was that “the only way to set strategy effectively during uncertain times was to bring together, much more frequently, the members of the top team, who were uniquely positioned to surface critical issues early, debate their […]

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Highlights from the McKinsey article on demystifying social media

Posted on: June 12, 2012

In April, McKinsey management consultants published an article on social media with a specific focus on its value in consumer marketing and on its “consumer decision journey” model. The full article is here: http://www.mckinseyquarterly.com/Demystifying_social_media_2958 Whilst it is not directly relevant to the professions, there are some statistics and case studies included which might help you […]

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