In April, McKinsey management consultants published an article on social media with a specific focus on its value in consumer marketing and on its “consumer decision journey” model. The full article is here: http://www.mckinseyquarterly.com/Demystifying_social_media_2958 Whilst it is not directly relevant to the professions, there are some statistics and case studies Read More
I have just finished reading this book – which is a series of around 80 short articles on an A-Z basis, covering the majority of theories and practices in strategic and tactical marketing - to write a review for Professional Marketing magazine which will appear soon. Book Review: The Marketer’s Read More
Book review: Chaotics - The business of managing and marketing in the age of turbulence By Philip Kotler and John A Caslione (scenario planning). This review appeared in Professional Marketing magazine a while back. But I keep mentioning the book to people so thought I’d publish it here. This book about scenario planning Read More
