Kim TassoAccountancy marketing case study – How KPMG influenced £35 million in new business by blending digital and offline media
Posted on: March 5, 2020
This blog summarises information published when KPMG won a B2B marketing award for the “Changing futures” best multichannel campaign in 2018 and a talk provided by Daniel Sullivan of KPMG at the September 2019 Professional Marketing Forum Annual Conference. This accountancy marketing case study – How KPMG influenced £35 million in new business – is […]
Why do you need a business plan?
Posted on: March 2, 2020
Many of the clients I work with in the legal, accountancy, property and other sectors are relatively small but fast-growing businesses with up to 30 owner-managers. It is surprising the number of them that either don’t have a business plan or have a plan that is out-of-date or that doesn’t include all of the right […]
What are your priorities for 2019? Thoughts for professional service firm leaders
Posted on: December 29, 2018What are your priorities for 2019? Thoughts for professional service firm leaders are shared below. But first, take a few moments to reflect on what you have achieved this year – and savour the successes. And then, as 2018 draws to a close, turn your thoughts to what you want to achieve in 2019. Are you determined to […]
Book review: Professional services leadership handbook by Nigel Clark, Ben Kent, Alastair Beddow and Adrian Furner
Posted on: October 31, 2018
The Professional services leadership handbook (subtitled “How to lead a professional services firm in a new age of competitive disruption”) was published in 2017 and it has taken a while to read and digest the contents and write this review. Professional services leadership is an important topic and the book contains a huge amount of […]
Thought leadership, campaigns and project management – Nine insights from a workshop (2017)
Posted on: January 4, 2018
Recently, I facilitated a workshop on thought leadership, campaigns and project management with delegates from legal, accountancy and consultancy firms for the Professional Marketing Forum http://www.pmforum.co.uk/training.aspx The key insights from the delegates’ perspective were as follows: 1. Objectives enable measurement In order to measure the effectiveness of a campaign it is necessary to set out […]