Kim TassoBook review: The Human Edge – How curiosity and creativity are your superpowers in the digital economy by Greg Orme
Posted on: April 20, 2020
This book “The Human Edge – How curiosity and creativity are your superpowers in the digital economy” by Greg Orme (London Business School, founder of the Centre for Creative Business and with clients including Accenture, EY and Arcadia) is both fascinating and inspiring. Most of us (lawyers, accountants, surveyors or marketers) worry about the potential […]
BCO’s Inspirational Leaders – Toby Courtauld of Great Portland Estates
Posted on: April 8, 2020
Earlier in the year, I went along to the first event of 2020 for British Council for Offices BCO’s Inspirational Leaders – Toby Courtauld of Great Portland Estates. It was full at the Kent House marketing suite which was full of models of new and potential London developments. I thought his story would be helpful […]
Research report: 24th Annual Smith & Williamson Law Firm Survey 2018 “Brexit, what Brexit?”
Posted on: July 15, 2019The annual Smith & Williamson law firm survey 2018 obtained the opinions of over 130 managing partners and senior management personnel across the UK in August 2018. The clear message emerging from this year’s survey show that law firms are continuing to fight for top talent in a competitive market but are increasingly confident about […]
Technology and psychology skills needed
Posted on: July 15, 2019This leader article appeared in the summer 2019 edition of Professional Marketing magazine A view on the future of the marketing profession – Technology and psychology skills needed. The marketing profession is at an interesting crossroads. In one direction is technology nirvana – where systems automatically scrape and mine valuable information from within the firm […]
Book review – Advanced Marketing Management: Principles, skills and tools by Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis and Jillian Ney
Posted on: May 29, 2019
I read and review a lot of books but this was one – Advanced Marketing Management: Principles, skills and tools by Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis and Jillian Ney – is one of the best I have come across for a while. I have sung its praises to many people already. It offers insight and […]