Kim TassoEnvironmental analysis (SLEPT) and planning – Future of Jobs Report 2018 (impact of technology)
Posted on: February 18, 2019
This report “Preparing the future workforce” is an important read for leaders of professional services firms (PSFs). Marketing professionals should consider it as part of their environmental analysis (SLEPT) and planning. Commercial advisers and employment lawyers will no doubt find the information of value. HR professionals will be interested in the impact on their workplace […]
Property marketing case study – Key points from the EG property marketing conference 2018
Posted on: July 9, 2018
I thought this year’s Estates Gazette (EG is the new brand) property marketing conference in June was a great improvement from last year. There was a series of excellent talks – both property marketing case study presentations and views from the experts. The main messages appeared to be: Finally we are seeing the use of […]
Accountancy marketing case study – Manufacturing and engineering benchmarking thought leadership at MHA
Posted on: June 8, 2018
I’m always on the lookout for great marketing and communications campaigns and I found an excellent sector initiative by a UK wide accountancy association – Manufacturing and engineering benchmarking thought leadership at MHA. It’s a good accountancy marketing case study. The main research publication is the annual report (the latest is for 2017/2018 but it […]
Client satisfaction benchmarks – How do you measure up?
Posted on: May 31, 2018At recent referrer management and client relationship management training sessions http://www.mblseminars.com/Outline/Developing-More-Work-from-Referrers-_-Intermediaries/5770/ , we have talked about NPS (Net Promoter Score) which measures the propensity or likelihood of recommendation and how it is rapidly becoming the standard measurement of client satisfaction in professional service firms. Several people have asked about client satisfaction benchmarks – How do […]
How do we get more women into surveying?
Posted on: July 14, 2017Recruitment in the property sector is tough. Many property practices find their growth ambitions constrained because they can’t recruit enough of the right calibre candidates – at junior and senior levels. In some cases, this results in unseemly salary battles and a constant churn of junior, middle ranking and senior surveyors – and the resultant […]