Today I attended CLT’s “Managing and marketing a profitable private client practice” as I was presenting a paper on pricing. I’ve presented at previous conferences, but today I was able to listen to the majority of the other presentations and thought I’d share the nuggets and highlights. Opening remarks Helen Read More
For many years I have helped my clients with their web sites as part of their overall marketing and business development strategy. Usually, it is in terms of helping them define what they want to achieve with their web site and integrating it with their other profile raising, inbound marketing Read More
As I absorb most of my news through social media these days, I occasionally go through “the great reading pile” that accumulates in my office. What’s interesting about this approach is that it is much easier to spot the general trends in law firm strategy and financial performance: Cost cutting - Redundancies Read More
Back in April I summarised Hubspot’s “Practical Guide to Killer Marketing Content” - http://kimtasso.com/hubspots-a-practical-guide-to-killer-marketing-content. There’s a new version out now called “A practical guide to building a killer content strategy” which you can download for free http://offers.hubspot.com/a-practical-guide-to-building-a-killer-content-strategy Here’s a summary of the key points on content strategy: 1. Create buyer personas Who Read More
At the start of 2013 I identified two main themes for my consultancy (and content strategy) – pricing and project management. They are, of course, linked. Earlier in the year I did some research into the pricing of family law services and have been interested to see that lots of Read More