Help your lawyers understand and engage with social media effectively
Posted on: November 16, 2018
Gaining lawyer interest and engagement with the potential value of social media in both business development and relationship management is a regular theme in buy-in and marketing training workshops. So this new book is designed to help your lawyers understand and engage with social media effectively.
There’s a challenging education element – helping lawyers to understand the value of social media as a source of information about the market, a way to reach and connect with target clients and referrers and an unobtrusive way to stay on the radar of existing clients and referrers.
Unfortunately, lawyer misconceptions about the how social media works often prevents them from considering it as part of their business development and relationship management armoury. And where they do use social media it is often disconnected from their practice development and client relationship management plans.
My latest book, published by Globe Law and Business, is a beginners’ guide to social media for lawyers. It is aimed at both the senior lawyers who manage law firms and practice groups as well as individual lawyers.
It explains – without jargon – the business case for social media. It enables them to make an informed choice about the potential role of social media in their firms and practice groups and for their own business development. It also shows how marketing and business development professionals can support the firm and lawyers in their use of social media – within the context of firm, team and individual marketing plans.
It also acts as a valuable training guide. The book provides simple step-by-step instructions for lawyers to set up profiles in LinkedIn and Twitter, how to write good blogs (there’s extensive material on how to write social media content) and how to engage effectively in digital relationships. It also contains information about Facebook, Instagram, Google+, Tumblr, YouTube and other social media platforms. So human resources and learning and development professionals may wish to review its contents.
To illustrate different types of social media – for both consumer and commercial legal services – there are a number of case studies demonstrating real examples of law firms and lawyers using social media effectively. There’s also a case study from the senior digital marketing specialist at a leading real estate and private client firm explaining how education and culture change programmes support the enhanced use of social media.