In a January issue of The Lawyer (16th January 2012), there was an article about how the relatively new FD (Lucinda Bell – daughter of a former BL CEO – was formerly head of tax) was given the brief to review relationships with outside law firms. It seems that a Read More
It’s not often that I am stopped in my tracks by really inspired marketing of legal services but it happened this week. And in the area of marketing of family law services. The family legal market is going through a period of unprecedented change – Legal Aid has been swept Read More
Most marketers in the professions understand the value of thought leadership as a tool for positioning a firm, creating new markets and services, driving innovation and, of course, raising profile and generating leads and interest from clients and potential clients. But what I perhaps hadn’t appreciated was how important it Read More
Tim Prizeman’s Kelso Consulting has produced a great report on this subject which is available from http://www.kelsopr.com/downloads He reports that there has been a dramatic rise in LinkedIn usage amongst the larger firms with almost half the personnel having a LinkedIn account compared to under a quarter last year. Law Read More
On 20 December 2011 the Law Society published a 14 page practice note on social media. You can see it here: http://www.lawsociety.org.uk/productsandservices/practicenotes/socialmedia/5049.article It provides a rather brief answer to the question “What are social media?”, a summary of the pros and cons, focuses on the professional and ethical issues for lawyers Read More