In most of the courses I teach and the coaching provided to senior lawyers, accountants and surveyors I talk about the importance of having a firm-wide strategy. Even if it is merely an “umbrella strategy” of overall parameters about how the equity partners hope that the firm will develop and Read More
We are all aware at the pace of change within the family law market and appreciate the need to keep up to date with all the latest statistics and developments. Here’s some of the items I have picked up recently: Divorce increasing again The number of couples divorcing has increased Read More
This little book contains a selection of articles focusing on some of the challenges of law firm marketing - both in the Uk and the USA. Here’s a synopsis: Market changes – dealing with uncertainty using scenarios If you don’t fancy reading a whole book on the subject of scenarios Read More
I wrote a chapter on this topic for Ark Publication’s “Best Practices in Legal Marketing” which was published last month. The article is written for lawyers in smaller firms who do not have the cash resources of their bigger competitors and provides ideas on how to market smarter rather than Read More
I wrote a chapter on this topic for Ark Publication’s “Best Practices in Legal Marketing” which was published last month. I start by considering the reasons why there may not appear to be a strategy at a law firm – and why there may be a reluctance for the partners Read More
