I am often asked to run short training sessions at legal, accountancy and surveying practices with the aim of helping young professionals start their business development activities in support of the firm’s marketing and business development programmes. Here is a summary of some of the ideas provided: Be a good Read More
For several years now I have been a judge on the “Best Marketing Campaign” for the Managing Partner’s Forum annual awards. Here are the judge’s citations for the 2009 winner and runners up. Well done to all those who got to the shortlist! (Further details of the other category winners Read More
At the 360 Legal Conference earlier this month I presented a short paper on this topic and here are some of the key points I covered. Please let me know if you would like further details. Specsavers is one of the UK’s superbrands. Along with its other major chain rivals Read More
At the start of the month (it’s been busy) I attended this conference at which I presented a paper on “Commoditising and innovating legal products” (on which there is a separate post) and some key points emerged that I thought I would share: After some rather dramatic music, Viv Williams Read More
For those of you who don’t follow me on Twitter (RedStarKim), I have selected some of my recent tweets which may be of interest to those in the legal, property and accountancy professions. If you want further information, you’ll need to see the sources, references and links to full articles Read More