Lawyers

Persuasive writing tips – Five technical questions

During a recent MBL persuasive writing course in Manchester we addressed many of the same issues as on previous writing courses (see, for example: http://kimtasso.com/whats-right-write-highlights-persuasive-writing-business-development-workshop/ and http://kimtasso.com/five-favourite-thoughts-on-fantastic-writing-from-a-business-development-writing-workshop-2015/ and http://kimtasso.com/business-development-writing-lawyers-13-top-tips-writing-impact/). But there were also some specific questions which the delegates asked me to address in a blog post on persuasive writing Read More

2017-03-31T15:46:56+01:00March 31, 2017|Accountants, Kim's Blog, Lawyers, Marketing, Psychology|

Fabulous First Meetings – 16 selling insights

My first book, published in 2000, was on selling skills so it gives me great pleasure to sometimes indulge my passion and provide sales training. I recently completed a series of short in-house training sessions for a property client on “Fabulous First Meetings” where we covered a range of selling Read More

2017-03-21T10:57:26+00:00March 21, 2017|Accountants, Kim's Blog, Lawyers, Management Skills, Relationship Management, Selling|

Strategy development insights: Curiosity, challenge, creativity, co-creation, culture and change

While many people think strategy development in professional service firms as akin to “herding cats”, I think it’s more like trying to pick up mercury. There are all those shiny spots of precious (noxious?) metal which break off and join up in a seemingly random manner. It’s hard to put Read More

2017-03-06T10:24:55+00:00March 6, 2017|Accountants, Kim's Blog, Lawyers, Management Skills, Property, Strategy|

What’s right to write? Highlights from a persuasive writing for business development workshop

Last week I was joined in London by accountants, tax advisers, surveyors, lawyers and business development folk for the first public workshop on persuasive writing for business development.  Writing topics of interest At the outset, I asked the delegates to share their areas of interest or concern and their main Read More

2017-02-02T10:43:01+00:00February 2, 2017|Accountants, Kim's Blog, Lawyers, Marketing, Web Sites|
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