Here is a summary of the highlights of the MBL “Business development for professional service firms” conference which took place in London on 1st October 2014. The delegates were an interesting mix – half were fee-earners and the others were marketing/business development professionals. Medium sized law firms dominated although there Read More
Continuing the blog series on "Legal client feedback" Robin Saphra, Group General Counsel of Colt (telecommunications, IT and data centres with 65 lawyers in his team and a £12m legal budget) shared his views on relationships with professional service firms at the September 2014 Professional Marketing Forum Conference: Three years Read More
At the recent PM Forum conference, I picked up some legal marketing case studies from technology suppliers there about the use of marketing technology by law firms. Farrer & Co CRM Farrer & Co (220 fee-earners including 78 partners) has used CRM solution Lexis® Interaction® since 2005. As part of Read More
KPMG hosted a panel discussion last night where some of the brightest stars of professional services marketing shared their reflections, insights and advice on how to break through to the next step of your career beyond Head of Marketing roles. I’ve summarised the key points from speakers and contributors (Simon Read More
A couple of months ago there was a bit of a furore about reports that some business development and marketing people at London’s top law firms were being paid as much as £477,000 (even though this turned out to be a combination of the highest base salary awarded (£345,000) combined Read More