A small example of fabulous construction professions marketing

Posted on: November 25, 2008

Three things happen when you are the child of a QS (quantity surveyor). 1. You spend a lot of time walking around building sites 2. You acquire an innate distrust of architects and 3. You learn a lot about the construction industry. As a consultant I have worked with some of the largest construction companies […]

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Pricing problems across the professions

Posted on: October 20, 2008

Oh dear. In the same edition of a London newspaper today there were two stories highlighting the pricing problems in the professions. In one article, a chain of estate agents had sent out a mailer to home owners in the wealthy areas of Central and Greater London to say that they would waive their fees […]

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Elderly, grey, silver, mature or hyperactive?

Posted on: August 8, 2008

This week I was asked to present a training session on the subject of marketing to the elderly market. Quite a tricky one as it is right in the middle of consumer marketing land whereas I am a native of business-to-business marketing country. Anyway. I did a fair bit of research over the past few […]

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Law firm managing partners consider partner appraisals

Posted on: June 4, 2008

Last night I joined one of my long standing accountancy clients – haysmacintyre – when they hosted an informal dinner at the Institute of Directors for managing partners of small and medium sized law firms with speaker Phil Gott (www.philgott.com) talking on the subject of partner appraisals. It was a fascinating discussion and I regret […]

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Original branding by Matt Playford · A site by Fresh01