This article is reprinted from the November/December issue of PM Magazine Magazine - PM Forum. PM Forum Annual Conference Report 2024 – The rise and power of AI and automation More than 100 senior marketing and business development professionals joined the PM Forum for its annual conference. Kim Tasso joined Read More
Delegates from legal, accountancy and pensions firms attended last week’s “Selling Processes and Sales Skills for Marketing and BD Professionals” workshop by PM Forum. We explored the processes supporting complex sales cycles. A key theme was educating fee-earners – especially to manage expectations about the length of the sales cycle Read More
It was exciting to be part of the first “Meaningful Mentoring” experiential training workshop by Andy Lopata for the Managing Partners’ Forum and PM Forum. I recommend you read Andy’s book A complete guide to effective mentoring (kimtasso.com) which provides a deeper dive into the concepts. This post is primarily Read More
I’m always searching for great books to recommend to people who attend my training courses. My previously recommended books on writing are still good and amongst my “go tos”. But I wanted an up-to-date recommendation on a writing book. I recently researched top marketing books and – surprise – this Read More
At his first workshop for the Coaching Skills Academy (a joint venture between Managing Partners' Forum | (mpfglobal.com) and Home - PM Forum), Jamie Butler provided a masterful demonstration of effective team coaching in an interactive and experiential learning session. Directors and senior managers from legal and accountancy sectors had Read More
