Management Skills

Legal marketing case study: Social media in business development and relationship management: A guide for lawyers by Kim Tasso (Book review)

This week I was delighted that my sixth book “Social media in business development and relationship management: A guide for lawyers” was published by Globe Law and Business The introductory guide is designed for lawyers and law firms (whether providing consumer or commercial legal services) who are assessing whether social Read More

Leadership and management: Maverick Magpies and Predictable Pigeons

There is a myth that magpies are attracted to shiny, sparkly things. The myth says that they will even steal them. (In 2014 researchers at Exeter University disproved the idea that magpies are attracted to shiny things – but bear with me while I continue my metaphor). Creative swiping was Read More

2018-10-19T13:07:44+01:00October 19, 2018|Kim's Blog, Management Skills, Relationship Management|

Better Business Relationships – Book launch

I wanted to thank all of those who were kind enough to join me at The Brand Exchange   in the City of London for the official launch of my fifth book “Better Business Relationships – Insights from psychology and management for working in a digital world”. It was an eclectic Read More

2018-10-11T16:13:00+01:00October 11, 2018|Kim's Blog, Management Skills, Relationship Management|

Book review: Reinforcements: How to get people to help you by Heidi Grant

The original (shorter) review of Reinforcements: How to get people to help you by Heidi Grant was published in the October edition of Professional Marketing magazine http://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx Reinforcement can mean a) enlisting extra help and b) a process to establish a particular behaviour using reward. Cleverly, this short book addresses Read More

2018-10-03T12:34:31+01:00October 3, 2018|Kim's Blog, Management Skills, Relationship Management|

Book review: “The change catalyst – secrets to successful and sustainable business change” by Campbell MacPherson (Change Management)

I was at the Business Book Awards https://www.businessbookawards.co.uk/  in March. I saw Campbell’s humble and humorous acceptance speech when this book scooped the overall winner prize. The judges’ glowing commendations  meant that I simply had to read it. The change catalyst is indeed a great book. It's beautifully written and a Read More

2018-09-26T14:23:53+01:00September 26, 2018|Kim's Blog, Management Skills, Strategy|
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